Monday, 31 March 2014

The Red Lip



The red lip is a huge statement look for almost every beauty brand. It has been around for years and is still used daily within the fashion and make up industry. There are many different ways in which the 'red lip' can be achieved wether it is determined by it's shape (heart shape, round, straight) or by it's texture. It could be perfectly done with a crisp edge, smudged or stained or example. Revlon's very first product was a red shade of lipstick. I am going to research the Red Lip as much as possible to help me with shooting this for one of my final looks for my beauty brand.


French fashion photographer Guy Bourdin was famous for his outrageous and provocative work first noticed in Vogue Paris 1955. A lot of his work included this statement red lip alongside his sultry and sexy poses of women.





















Many famous icons made the statement Red Lip big during a particular time



Jean Harlow 



Lana Turner



Marilyn Monroe



Lauren Mccaul




Bette Davis




Kate Moss



Antonio Lopez

Antonio Lopez was an iconic fashion illustrator with his work appearing in high fashion magazines such as Vogue, Harper's Bazaar, and Elle. Many of his illustrations include the statement red lip, his work is very interesting. 






Andy Warhol

Andy Warhol was very persistent with his red lip when it came to his pop art work of famous icons.

Jackie Kennedy

Madonna

Liza Minnelli
Grace Jones


The 'Slash" Red Lip

Catherine Hepburn was famous for the straight shape red lip known as the 'slash lip'.



Leigh Bowery

Considered to be one of the most influential figures of the 1980's and 1990's Leigh Bowery was an Australian fashion designer amongst many other things during his time. His outrageous outfits and makeup are very memorable, he had his own take on the statement red lip.








Irving Penn - American Vogue




Helmet Newton

Fashion photographer Helmet Newton had a range of red lip print style photographs which were a very interesting take on the statement trend.





Scarlett Johansson - For D&G




Red Lip Practical


 Different Lip shapes

 


I experimented with matte and glossy red lips




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SKIN THEORY


I took notes in class about our skin theory lesson.
Shape

 -Big/ small
-Scale proportion
-Form

Colour 
-Yellow/ almond/ beige undertones
-Contrast
-Polar opposites
(purple & orange)
(blue & yellow)

Texture
-Smooth/ rough

Silhouette (hair)
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Colour Theory


  1. What are the primary colours?
     Yellow, Blue, Red
  2. What are the secondary colours?
     Green, Orange and Purple
     
  3. Name 4 opposite colour combinations? 
yellow-purple
orange-blue
green-red
purple-green






http://sbaldwinmua.tumblr.com/post/38378023694/colour-wheel-for-make-up-artists-and-make-up

Colour Wheel for Make Up Artists and Make Up Lovers :-) Hi All, I thought I would write up a little recommendation for you make up artists out there on the use of a colour wheel and how important they are for you to have on your photo shoots and make up jobs. Even if you do not do make up professionally this will certainly help you for choosing colours for your make up looks. I was first given a make up wheel at The Academy Of Freelance Make Up in London were I studied, at first I was a little confused as to why I would need this and how it all worked. Now having used the colour wheel for nearly two years and seeing just how useful it has become I would not do without it. I am still learning colour with my shoots and probably always will be as there is so much to learn with it all, but having a colour wheel has certainly helped me along the way. You can pick up colour wheels from most art stores. Or google one, save it to your pc and print it off. Yu can get simple colour wheels and more complex ones I prefer the ones with more colour on so for instance a green that has been split up into dark and light green. I have posted up a simple and complex wheel so you can see the difference. I did a shoot last year in which  I wanted the outcome to be bold and colourful, I wanted the colours to compliment each other, therefore I used my colour wheel for this and I really liked the look of orange and blue together. As you can see on the wheel they are at opposite ends to each other this means they will compliment one other. Another method that works well together is analogue colours, this is were you have three colours all next to each other on the wheel. These will also work well together. Have a little read of the below article it has some other methods you may find useful to. I would recommend you to read up on the use of colour, as it will really help you with your looks. Here is a link I found really useful have a read and see what you think http://www.colormatters.com/color-and-design/basic-color-theory I could not do a colour shoot without my little wheel now. It is a staple in my kit. I have another shoot planned for January in which I will also be using my wheel for J x
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The Brand

REVLON


Overview / Brand Heritage


Revlon is an American cosmetics, skincare and fragrance range founded in 1930 by brothers Charles and Joseph Revson. It started with one successful product, an opaque nail enamel. Within a few years the products were being sold in large department stores and newer shades were being produced. In 1940 Revlon were making first aid kits and dye markers for the Navy. Later Revlon introduced its new fragrance called Charlie which at the time was the number one fragrance in the world, designed for young working women. Revlon as an overall brand does not have a slogan, instead individual products have singular one line slogans that are appropriate to the product. 

Product DNA / hero product?

The original nail enamel although now not Revlon's most popular product is what started the success in the beginning but the brand is known mostly for being the first company to introduce transfer resistant lip colour in a range of shades. Now Revlon has a range of voted number one products used in the makeup world. 



Packaging and promotion

Originally Revlon's first nail enamel came in a bottle and box packaging but now all the products are sold as they are without boxes and in relatively good materials but not too expensive to keep the price at a low cost. Some of the foundations and nail polishes are in a good quality glass bottle but these will be the more expensive products in the range costing around £7-£10. The lipsticks are all colour coded with the packaging to help recognise what shade you will be purchasing. Revlon promotes singular products using well known idolised celebrities such as Emma Stone and Jessica Alba on the advertisements. They offer many promotional deals such as '2 for £6' deals on lip tints.

Presentation

Revlon is always presented the same in shops and on counters. They use the current advertisement featuring the latest celebrity collaboration to draw in the younger women which are the targeted audience. The colour coded presentation makes the range look full and desirable. The REVLON logo printed in gold on black colour looks elegant and of good quality. Some of the products print the logo and product slogan on the bottle in subtle white so that the colour can be seen through the bottle. They offer testers for many of the products too.


Price Point and Age Market

The products are all at an affordable high street cosmetic cost aiming at teens and younger women which helps them to target this range. Products range from £1-£10 offering HD photoready foundations which are a much cheaper option than other brands. Young people rely on the brand for cheaper and reliable options with cosmetics. The age range is around 16-30.
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